anne fairbrother

Experience Design / Innovation

methods toolkit

BBC Creative Research and Development

The toolkit is a boxed set of 100 postcards designed as a guide to scenario planning and as stimulus material for workshops across the BBC.

It can be used to gain deeper insight into the needs, values and desires of future service users, or to test and shape organisational strategy.

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I designed the toolkit for people:

Curious about future trends
Interested in building and using scenarios
Interested in user-centred design tools

The toolkit contains a process section - a step by step guide with advice from experts.

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Story cards describe three alternative visions life in 2014: the state of the economy, social attitudes, the media landscape and new technologies.

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To help people understand these complex worlds story boards, persona’s and first person narratives were used to bring the scenarios to life and help people understand what life would really be like for people living these worlds.

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A tools section explains methods used to build and illustrate the scenarios themselves and tools used by advocates of user-centred design.

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