anne fairbrother
Experience Design / InnovationArchive for scenario planning
scenario planning
Scenario Planning is a strategic planning method which can be used to make flexible long term plans. Scenarios are a set of alternative descriptions of the future which show how each possible future was shaped by events and driving forces.
Decision makers can use scenarios to think about the aspects of the future that most concern them. Designers can use scenarios to stimulate and test ideas about new products and services.
In a world of increasingly complexity and rapid change there is rarely a simple answer.
Scenario planning delivers a set of scenarios that address the same critical questions but describe a different way in which aspects of the future may play out.
Scenarios are aids to thinking. They are not predictions about the future.
Not do they set out future implications for an organisation. They bring to life potential futures and help people understand the implications and consider different responses.
They also provide organisations with a common language for talking about current events and future uncertainty.





